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Artistes Urged To Engage Corporates, Diaspora

Artistes have been urged to engage the corporate world and the Diaspora community for them to boost revenue streams.

This follows an outcry over how the Covid-19 pandemic has left most performing artistes and their employees in abject poverty.

Though the government availed a relief fund, most stakeholders did not benefit as it was too little to cover the large numbers of players in the sector.

Last week Deputy Minister of Youth, Sports, Arts and Recreation Tinoda Machakaire (TinMac) reportedly donated a US$1 000 each to stakeholders who met him to discuss the resumption of arts events.

Though appreciated, the donation has been criticized to be insufficient while hand-outs have been termed unsustainable.

“As artistes we really do not want hand-outs but an opportunity to earn through our work thus if corporates were to come on board and partner us in different projects then we will be able to self-sustain,” said Swedish based musician Makandire Chezhira Chikutu.

“The system of handouts is not sustainable and also kills the art as one is bound to bootlick the ‘pay masters’ thus they would never sing anything that is in critique to their actions.”

ManLuckerz as Chikutu is affectionately known said its time the diaspora gets on board to support local talent.

“There is need to engage the diaspora community and tap into their knowledge of operation procedures and the ever evolving practices that have proven effective to many international stars.”

The Masvingo born star however urged artistes to be professional so that corporates can easily work with them in developing a viable industry. Nhau/ Indaba

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